Asia’s #1 Platform for Customer Experience & Contact Centre Leaders

Decoding the CX Playbook: Unifying Customer Data and Engagement to Drive Real Results

CX & Customer Contact Leaders Private Lunch Boardroom Discussion

*Held concurrently with CX Asia Week (Main Conference)

Day Two, Thursday, 18 June 2026

In today’s marketplace, organisations are investing heavily in digital channels, AI and engagement technologies. Yet while 84% of companies believe they deliver excellent customer engagement, only 54% of consumers agree. This gap is not simply a matter of channels availability or response speed – it reflects deeper fragmentation across systems, data and teams.

As customer expectations evolve, the future of CX will belong to organisations that can instantly recognise a customer, understand intent in real time, and respond with relevance at every touchpoint. Achieving that demands a fundamental rethinking of how systems connect, how AI is applied and how organisations align around a Single Source of Truth (SSOT).  This session will equip leaders who are shaping that future with the practical architectures and strategies required to make it real.

This is a by-invite-only Leaders Boardroom Discussion designed to promote in-depth interaction amongst industry leaders. For more information on this exclusive Boardroom Discussion, please contact: Bianca.Almeida@iqpc.com.sg




Powered by: 


A cloud communications platform, Twilio provides APIs for voice, messaging and video. Developers use Twilio to build scalable and customizable communication solutions. Their services power applications like SMS notifications, voice calls and chatbots.

Leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Its solutions enable companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way.

Website: https://www.twilio.com