Ross Beaumont

Product and Technology Director Selfridges

Agenda Day 1

11:00 AM THINK TANK: Harnessing Agentic Commerce to Stay Visible & Competitive in an AI-Driven Shopping Future

As AI agents begin to shop, search, and make decisions on behalf of consumers, brands face a fundamental shift. After all, how do you control the customer experience when you’re no longer in control?

Is this a threat to the customer journey – or the start of a new opportunity?

• Building an understanding of agentic commerce across teams to prepare your organisation for a shift in search and shopping

• How is AI changing search results? How do retailers influence these agents whilst protecting their brand?

• Evolving SEO into GEO by optimising brand and product data for AI and search engine discovery

Check out the incredible speaker line-up to see who will be joining Ross.

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