Paul Sims

Chief Technology Officer & Chief Architect Primark

Agenda Day 1

8:35 AM Welcome & Introduction from the Chair

9:50 AM THINK TANK: Redefining Loyalty in an Agentic Commerce Era

Data from Salesforce shows that nearly 40% of consumers (and more than 50% of Gen Z) already use AI for product discovery. As this shift accelerates, how is your brand’s loyalty reflected when a customer’s shopping mission is being undertaken by an agent?

Do you have access to this discovery data to help build a true 360° view of your customer? And how can you personalise when you’re no longer fully in control of the journey?

- If we’re moving towards an autonomous era where agents can purchase on customers’ behalf, what role does loyalty actually play?

- What is loyalty or brand to an agent, and can the emotional equity built with customers be reproduced through agentic commerce?

- What happens to loyalty when the agent acting for your customer is operated by a competitor?

6:25 PM Chairperson's Closing Remarks

Agenda Day 2

8:30 AM Welcome & Introduction from the Chair

4:10 PM Chair's Closing Remarks & End of Exchange

Check out the incredible speaker line-up to see who will be joining Paul.

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