Richard Lim

Chief Executive Retail Economics

Agenda Day 2

2:40 PM Managing the Implications of Macroeconomic Uncertainty to Remain Competitive

News headlines in 2026 are largely dominated by coverage on tariffs, wars and ever-shifting budgets, a backdrop that creates a ‘double-squeeze’ for retailers. As disposable income shrinks, supply-chain pressure increases and margins suddenly become fragile.

So, how do you protect your competitive edge in this climate, whilst ensuring the customer is still front and centre?

• Prioritising investments that strengthen lifetime value even as short-term spending becomes more volatile

• Creating open channels of communication across supply chain and fulfilment so CX teams can react quickly to cost shocks, delays or demand spikes

• Planning customer needs under different economic conditions to quickly adapt messaging and support channels

Check out the incredible speaker line-up to see who will be joining Richard.

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