Adrian Evans

Head of Digital Product Customer Commerce B&Q Plc

Agenda Day 1

2:40 PM PANEL DISCUSSION: Managing the Impact of Digital Transformation to Minimise Customer Frustration & Protect Loyalty

Re-platforming is essential for long-term growth, but it can easily disrupt customer journeys and stall delivery if not managed carefully.

The right implementation and support can help to accelerate delivery, so the transformation strengthens the customer experience rather than eroding loyalty.

• Uncovering tactics for influencing leadership to actively endorse the replatforming initiative to ensure teams remain aligned throughout the process

• Confirming cross-functional teams understand the positive impact the process will have on their work too

• How can you work around competing priorities that slow progress?

Check out the incredible speaker line-up to see who will be joining Adrian.

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