Chris Other

Customer, Marketing & eCommerce Director Toolstation

Agenda Day 1

4:55 PM Using Technology to Power Loyalty at Scale & Increase Lifetime Customer Value

As loyalty evolves from a marketing initiative to a growth engine, proving the ROI of your loyalty programme has never been more important – without numerical proof it’s near impossible to secure further investment.

Powering loyalty at scale demands the intelligent use of technology to understand behaviour, analyse and personalise journeys and drive measurable increases in LTV.

• Quantifying the financial impact of retention vs acquisition

• Using data to predict LTV and demonstrate the revenue unlocked through smarter, scalable loyalty

• Selecting the most impactful loyalty programme technology based on your customer’s needs to ensure every penny spent is delivering a measurable return

Check out the incredible speaker line-up to see who will be joining Chris.

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