There’s a lot of talk in marketing circles — in conference keynotes, on industry blogs and news sites — about experience. And not all of it is easy listening.
And getting digital experiences right should be a priority — research by Aberdeen Group has shown that delivering a good digital experience results in up to 15% uplift in customer retention rates.
In this paper, we will set the record straight, outlining the seven absolute essentials of digital experience for 2018 and beyond.
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