Theng Kai Chow, Head, Usage, Loyalty & Strategic Ecosystem Partnerships at OCBC Bank
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Theng Kai Chow


Head, Usage, Loyalty & Strategic Ecosystem Partnerships
OCBC Bank

Main Conference Day Two

Saturday, January 9th, 2021


3:45 PM Analysing Customer Behaviours and Journeys to Design High-Impact Loyalty Programs

        Analysing customer journeys mapping for insights on customer behaviors and preferences
        Forming powerful and effective ecosystem and loyalty partnerships with acquired insights
        Using design thinking to understand  customer’s buying decision journey to drive adoption and uptake

Check out the incredible speaker line-up to see who will be joining Theng Kai.

Download The Latest Agenda