Asia's #1 Customer Experience
Leaders Platform16 - 19 June 2026 l Amara Sentosa, Singapore
Leaders Platform
Pragya Mehra
Global Equity & Communications Marketing Manager, Johnson's Baby Kenvue18 June 2026 | Main Conference Day 2
12:00 PM Redesigning the Consumer Journey to Close the Consideration Gap
In an era of information overload, brand awareness alone is no longer enough to drive growth. Across APAC's most competitive categories, the brands gaining market share are not necessarily the loudest - they are the ones that understand and influence the complex, non-linear space between initial trigger and final purchase decision. Drawing on experience across health, wellness and FMCG, this session explores the concept of the "Consideration Gap" and what marketers must do to close it.
- Understanding why high-awareness brands still lose market share despite strong visibility and reach
- Mapping the messy, non-linear decision-making journeys where consumers repeatedly reassess and revalidate choices
- Applying behavioural science and modern consumer frameworks to influence consideration more effectively across channels
- Redesigning marketing and customer journeys to reduce friction, build confidence and accelerate conversion
Check out the incredible speaker line-up to see who will be joining Pragya.
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