Niraj is a recognized leader in APAC’s media and data space, with 15 years of experience spanning America, Singapore, Australia, and Southeast Asia. He has played a key role in advancing programmatic ecosystems and data privacy practices across the region. Before joining Mastercard, Niraj led AWS for Advertising and Marketing in region, focusing on privacy-enhanced technologies and retail media networks. He also managed APAC commercials for IPONWEB/BidSwitch and held senior roles at MediaMath, Kiosked, and BrandScreen. Earlier, he was part of Varick Media Management, the world’s first agency trading desk, in New York. Niraj has received numerous accolades, including “Adtech Personality of the Year - APAC” by ExchangeWire and the CMO Asia Award for Marketing Excellence in 2024. A thought leader and frequent speaker, he actively contributes to IAB committees, Campaign Asia, The Drum, actively shaping the future of digital advertising in APAC.