Li Zhiliang

Associate Director, CRM ZALORA Group
Zhiliang believes that good CRM comes with meaningful application of data to the customer's experience. He is one of the key individuals that built up the success of CRM in ZALORA since 2012, ensuring that they always pushed the boundaries of the use of analytics, infrastructure and creativity to deliver relevant content to the customer. The multitude of environments the customer interacts with creates a huge challenge, and Zhiliang meets this by continually keeping the customer's experience on his mind.

Main Conference Day One

Tuesday, September 24th, 2019

2:05 PM PANEL: Architecting the Digital Customer Journey to Drive Customer Value and Growth

·         Building capabilities and platforms to measure, diagnose and deliver exceptional digital experience
·         How can organisations optimise experience across digital channels from discovery through to post-sales
        Capturing value from digital customer journeys to enable personalisation and engagement at scale

Check out the incredible speaker line-up to see who will be joining Li.

Download The Latest Agenda