Lennard Kwek

Head of Marketing – Greater China & Asia Pacific Bridgestone

DAY 1 - PREMIUM EXPERIENCE: 21 September

Monday, September 21st, 2020

10:10 AM Translating Brand Promise into Customer Experience

Recognising customer experience is an integral aspect of brand isn’t a new notion. At Bridgestone, they are consciously using customer experience as a way to deliver on the promises of their brand. 

• The importance of generating advocacy through driving continuous engagement with the brand

• Discuss ways to Integrate touch points to maximise desired customer benefits and experience

• Examine how best to leverage data, analytics and digital as a competitive advantage for customer experience creation 

Check out the incredible speaker line-up to see who will be joining Lennard.

Download The Latest Agenda