Asia's #1 Customer Experience
Leaders Platform16 - 19 June 2026 l Amara Sentosa, Singapore
Leaders Platform
Joanne Lim
Head of Marketing, Southeast Asia Virgin Active18 June 2026 | Next Gen Marketing Day 2
3:00 PM Leveraging Social Proof, Community Signals and Influencer Integrity to Drive Credibility in Experience-Led Brands
• Activating authentic member stories, community advocacy and peer validation to build trust in high-consideration lifestyle and wellness categories
• Designing influencer and creator strategies that prioritise credibility, alignment and long-term brand equity over short-term reach or vanity metrics
• Integrating social proof across digital, physical and experiential touchpoints to influence decision-making throughout the consideration journey
• Measuring the impact of community-led and influencer-driven marketing on conversion quality, retention and brand trust
Check out the incredible speaker line-up to see who will be joining Joanne.
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