Asia's #1 Customer Experience
Leaders Platform16 - 19 June 2026 l Amara Sentosa, Singapore
Leaders Platform
Dr Angel Lo
Director of Marketing Communications APAC Olympus APAC18 June 2026 | Main Conference Day 2
2:10 PM Fireside Chat | Reframing the Value of CX in Asia: What's Still Holding CX Back in the Boardroom?
Despite years of investment in customer experience, many CX leaders still struggle to secure sustained executive buy-in, funding and influence at board level. This session explores why CX continues to be viewed as a support function rather than a strategic growth driver across many Asian organisations - and what leaders must do to reposition its value in the boardroom.
- Examining why CX initiatives still struggle to gain strategic traction despite rising customer expectations and AI investment
- Identifying the disconnect between customer metrics and the commercial outcomes that boards and executives prioritise
- Reframing CX from a service or operational initiative into a measurable driver of growth, retention and enterprise value
- Exploring how CX leaders can communicate impact more effectively to strengthen executive sponsorship and long-term investment
Check out the incredible speaker line-up to see who will be joining Dr Angel.
Download The Latest AgendaIn Partnership With:
QUESTIONS?
Contact us via email at enquiry@iqpc.com.sg.
©2026 IQPC. All rights reserved.
