Chermaine Tay

Chermaine Tay

Assistant General Manager of Client and Customer Service Management DKSH

18 June 2026 | Main Conference Day 2

11:40 AM Case Study | Laying the Groundwork for Intelligent Customer Service: Lessons from Process Redesign and Change Management

• Redesigning workflows and customer journeys to remove friction before digitalising them

• Aligning people, process, and technology to support sustainable change
• Embedding change-management principles that drive adoption and behavioural shift
• Translating process improvement into measurable CX outcomes to achieve faster resolution, higher satisfaction, and stronger trust

Check out the incredible speaker line-up to see who will be joining Chermaine.

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