Discover the Future of Customer Experience

Download Smarter Support, Warmer Service: The Next Evolution of CX to explore how leading organizations are transforming contact centers from cost centers into growth drivers. Learn how AI, automation, and human empathy are reshaping frontline roles, accelerating digital support, and strengthening customer trust.

Discover Who's Attending CX Asia Week

Get exclusive access to the attendee list for CX Asia Week, Asia's leading customer experience event. See which industry giants and rising stars will be there. Identify potential partners, clients, and speakers. Don't miss this opportunity to connect with the CX elite.

Check out the attendee list now and start planning your strategy!

Customer service is at a tipping point. Rising expectations, increasing interaction volumes, and the shift to AI-powered engagement are forcing organisations to rethink how their contact centres operate. In this exclusive research report, discover how leading organisations are leveraging cloud contact centres to scale operations, enhance agility, and deliver seamless, personalised experiences at every touchpoint.

Download the report to uncover the strategies, challenges, and real-world insights shaping the future of CX.

Customer experience in APAC is being redefined by a powerful convergence of AI, data, and rapidly evolving customer expectations. “The State of CX in APAC 2026” explores how organisations across the region are adapting to this shift, revealing the trends, investment priorities, and behaviours shaping the future of CX.

Drawing on insights from over 100 CX practitioners, the report highlights the growing dominance of AI-powered technologies, the increasing importance of data-driven decision-making, and the rise of AI-literate customers who expect faster, more personalised, and seamless interactions.

It also uncovers a critical balancing act: while organisations accelerate investments in automation and digital CX, success will depend on building trust through transparency, data privacy, and human-centric experiences.

For CX leaders, this report provides a clear view of what’s changing, where to invest, and how to stay competitive in a landscape where technology and customer expectations are evolving faster than ever.

CX & Customer Contact Leaders Private Lunch Boardroom Discussion by Thematic
Rethinking CX Metrics: From Activity Scores to Business Impact

Held concurrently with CX Asia Week (Main Conference)

Day One, Wednesday, 17 June 2026

We are pleased to open requests for invitation to this exclusive boardroom lunch. Participation is limited, and all requests will be reviewed to ensure alignment with the objectives of the session. Submitting your details below is the first step to be considered.
Please note that not all requests will be accepted and invitations will be extended selectively to senior leaders whose profiles best fit the discussion. Successful applicants will receive a formal confirmation and event details.

Agenda Highlights

• Opening Perspectives: Why traditional CX metrics fall short in proving business impact
• Case Insights: Proven deployments linking customer signals to revenue growth, cost efficiency, and risk reduction
• Boardroom Dialogue: Challenging the metrics status quo and exploring outcome-led measurement frameworks
• Framework Building: How organisations are designing custom metrics tied directly to P&L outcomes
• Peer Exchange: Interactive discussion among CX, Contact Centre, Customer Service, and Operations leaders
  

CX & Customer Contact Leaders Private Lunch Boardroom Discussion by Twilio
Decoding the CX Playbook: Unifying Customer Data and Engagement to Drive Real Results

Held concurrently with CX Asia Week (Main Conference)

Day Two, Thursday, 18 June 2026

We are pleased to open requests for invitation to this exclusive boardroom lunch, powered by Twilio. Participation is limited, and all requests will be reviewed to ensure alignment with the objectives of the session. Submitting your details below is the first step to be considered.

Please note that not all requests will be accepted; invitations will be extended selectively to senior leaders whose profiles best fit the discussion. Successful applicants will receive a formal confirmation and event details.

Agenda Highlights

• The Engagement Gap: Why customer perceptions lag behind organisational confidence in CX delivery
• Architectures for Real-Time Recognition: Connecting systems and data to enable instant customer understanding
• AI in Action: Applying intelligence to unify engagement across channels and touchpoints • Building the Single Source of Truth (SSOT): Aligning teams and technologies around a unified customer view
• Peer Exchange: Interactive discussion among CX, Contact Centre, Customer Service, and Operations leaders shaping the future of engagement
  

Discover the Future of Marketing in Asia

Join global marketing leaders at Next Gen Marketing Asia on 17–18 June 2026 in Singapore, where data, AI, and customer experience converge to shape tomorrow’s strategies. The agenda features keynote insights from Unilever, Kimberly-Clark, NBA, Coca-Cola, and more—covering AI-powered social marketing, personalisation at scale, trust-led growth, and loyalty innovation. With case studies, panel discussions, and networking sessions, this brochure offers a glimpse into how senior executives are redefining marketing in an AI-accelerated, experience-led era.

Download the agenda brochure to learn more.

Agentic AI is transforming customer support from a reactive, resource-heavy function into a proactive, strategic engine for customer satisfaction and operational efficiency. By combining real-time knowledge retrieval, intelligent action execution, and natural conversational engagement, enterprise-grade AI agents can resolve up to 70% of tickets at first contact (FCR).

The result? Faster, more satisfying support, at a lower cost.

In this ebook, you’ll learn how agentic AI helps enterprises:

• Reduce support workload and burnout
• Automate repetitive and complex workflows
• Deliver 24/7, specialized, and multilingual support across multiple communication channels
• Turn support insights into product and CX improvements

Ready to transform support from a cost center to a growth engine?

Download the ebook Now!

MARKETING IN THE AGE OF AI: RESHAPING CUSTOMER EXPERIENCE STRATEGY IN APAC
The AI Experience Gap: Bridging Innovation and Trust in APAC
CX and marketing leaders are facing a defining shift:
 • 72% of consumers expect more personalised experiences, yet only 67% feel brands deliver real value
 • 51% of organisations have adopted multiple AI systems, but only 45% of marketers feel confident using them
 • 80% of customers will switch brands after a poor experience, making CX the ultimate differentiator

The Challenge:
AI is accelerating innovation, but trust, capability, and experience consistency are struggling to keep up. How can you help your organisation turn AI into meaningful, customer-centric value?

Download Our Exclusive Report to Discover:
How leading APAC organisations are balancing AI-driven personalisation with trust, human experience, and measurable business impact