By Invitation CMO Leaders Forum

Part of the CX Asia Week 2019, the CMO Leaders is a closed-door  forum for Asia’s senior marketing executives to explore how they can growth hack their marketing performance through proven MarTech and marketing metrics to ensure ROI in a fast-changing consumer and  digital business landscape.

*The CXO Leaders Forum @ CX Asia Week is by-invite only. To express interest, please contact Nadia Kim at Nadia.Kim@iqpc.com.sg.

1:00 pm - 1:10 pm Chairman’s Welcome Remarks

Part of the CX Asia Week 2019, the CMO Leaders is a closed-door  forum for Asia’s senior marketing executives to explore how they can growth hack their marketing performance through proven MarTech and marketing metrics to ensure ROI in a fast-changing consumer and  digital business landscape.

1:10 pm - 1:50 pm CMO PANEL: Mastering the New Rules of Customer Acquisition, Conversion and Retention in an Omni-Channel World

·         Optimising marketing effectiveness and performance ROI across all channels: How should CMOs prioritise in view of organisational goals and evolving customer behaviors?
·         All about the metrics: Weighing cost per acquisition vs. customer retention vs. brand equity vs. CX
·         Strategic MarTech investments and collaborative partnerships to growth hack marketing performance
Part of the CX Asia Week 2019, the CMO Leaders is a closed-door  forum for Asia’s senior marketing executives to explore how they can growth hack their marketing performance through proven MarTech and marketing metrics to ensure ROI in a fast-changing consumer and  digital business landscape.

1:50 pm - 2:20 pm Harnessing the Power of AI in Marketing: From Automation, Personalisation to Conversational

·         How AI is used to predict, forecast and drive sales
·         How AI is used to personalise customer interactions
·         How AI is used to inform, delight and engage
Part of the CX Asia Week 2019, the CMO Leaders is a closed-door  forum for Asia’s senior marketing executives to explore how they can growth hack their marketing performance through proven MarTech and marketing metrics to ensure ROI in a fast-changing consumer and  digital business landscape.

2:20 pm - 3:40 pm ROUNDTABLE A: Omni-Channel Marketing: Unifying Context, Contact and Content

·         How can we work towards the holy grail of getting timing, channel, and messaging and audience right?
·         Evaluating cost-effective strategies and technologies to enhance end-to-end customer visibility
·         Harnessing data for targeted marketing interactions across touchpoints

2:20 pm - 3:40 pm ROUNDTABLE B: Digital Acceleration to Expand Customer Outreach and Form Deeper Relationships in a Connected Age

·         Assessing the impact of digital on your customers, marketing strategies and overall business
·         Determining the must-have vs. good-to-have modern digital tools
·         Recognising and operationalising the importance of digital-first
·         Digital leadership to upskill, impact and transform

2:20 pm - 3:40 pm ROUNDTABLE C: Deploying Data-Driven Marketing Strategies

·         Capturing, analysing and deciding on the use of customer data
·         Utilising insights to impact marketing decisions across the customer lifecycle
·         Exploring opportunities to increase customer value, loyalty and retention

3:40 pm - 4:10 pm Optimising Your Customer’s Journey from Awareness, Evaluation to Purchase and Retention

·         Designing impactful and relevant customer moments across all touchpoints
·         Utilising data-driven insights to shape marketing actions and customer interactions
Delivering end-to-end customer experience and creating value along the customer journey

4:10 pm - 4:15 pm Chairman’s Closing Remarks & End of CMO Leaders