By Invitation CMO Leaders Forum

Part of the CX Asia Week 2019, the CMO Leaders is a closed-door  forum for Asia’s senior marketing executives to explore how they can growth hack their marketing performance through proven MarTech and marketing metrics to ensure ROI in a fast-changing consumer and  digital business landscape.

*The CXO Leaders Forum @ CX Asia Week is by-invite only. To express interest, please contact Nadia Kim at Nadia.Kim@iqpc.com.sg.

1:00 pm - 1:10 pm Chairman’s Welcome Remarks

Part of the CX Asia Week 2019, the CMO Leaders is a closed-door  forum for Asia’s senior marketing executives to explore how they can growth hack their marketing performance through proven MarTech and marketing metrics to ensure ROI in a fast-changing consumer and  digital business landscape.

1:10 pm - 1:50 pm CMO PANEL: Mastering the New Rules of Customer Acquisition, Conversion and Retention in an Omni-Channel World

·         Optimising marketing effectiveness and performance ROI across all channels: How should CMOs prioritise in view of organisational goals and evolving customer behaviors?
·         All about the metrics: Weighing cost per acquisition vs. customer retention vs. brand equity vs. CX
·         Strategic MarTech investments and collaborative partnerships to growth hack marketing performance
Eunice Yap, Chief Marketing Officer at The Esplanade Co Ltd

Eunice Yap

Chief Marketing Officer
The Esplanade Co Ltd

Susie Wong, Chief Digital & Marketing Officer at Fuji Xerox Singapore

Susie Wong

Chief Digital & Marketing Officer
Fuji Xerox Singapore

Part of the CX Asia Week 2019, the CMO Leaders is a closed-door  forum for Asia’s senior marketing executives to explore how they can growth hack their marketing performance through proven MarTech and marketing metrics to ensure ROI in a fast-changing consumer and  digital business landscape.

1:50 pm - 2:20 pm 1:1 to 1:You - Leveraging Hyper-Personalisation with Machine Learning

  • Making every interaction count: Developing a holistic experience through an integrated single customer view
  • Utilising marketing automation with Machine Leaning and Artificial Intelligence to identify deeper patterns in data
  • Adding value at every touchpoint and accelerating opportunities to drive loyalty and retention
Tad Fordyce, Senior Vice President, Loyalty at Epsilon

Tad Fordyce

Senior Vice President, Loyalty
Epsilon

Part of the CX Asia Week 2019, the CMO Leaders is a closed-door  forum for Asia’s senior marketing executives to explore how they can growth hack their marketing performance through proven MarTech and marketing metrics to ensure ROI in a fast-changing consumer and  digital business landscape.

2:20 pm - 3:40 pm ROUNDTABLE A: Omni-Channel Marketing: Unifying Context, Contact and Content

·         How can we work towards the holy grail of getting timing, channel, and messaging and audience right?
·         Evaluating cost-effective strategies and technologies to enhance end-to-end customer visibility
·         Harnessing data for targeted marketing interactions across touchpoints

2:20 pm - 3:40 pm ROUNDTABLE B: Digital Acceleration to Expand Customer Outreach and Form Deeper Relationships in a Connected Age

·         Assessing the impact of digital on your customers, marketing strategies and overall business
·         Determining the must-have vs. good-to-have modern digital tools
·         Recognising and operationalising the importance of digital-first
·         Digital leadership to upskill, impact and transform

2:20 pm - 3:40 pm ROUNDTABLE C: Deploying Data-Driven Marketing Strategies

·         Capturing, analysing and deciding on the use of customer data
·         Utilising insights to impact marketing decisions across the customer lifecycle
·         Exploring opportunities to increase customer value, loyalty and retention

3:40 pm - 4:10 pm Optimising Your Customer’s Journey from Awareness, Evaluation to Purchase and Retention

·         Designing impactful and relevant customer moments across all touchpoints
·         Utilising data-driven insights to shape marketing actions and customer interactions
Delivering end-to-end customer experience and creating value along the customer journey

4:10 pm - 4:15 pm Chairman’s Closing Remarks & End of CMO Leaders