• Identifying which tasks should be automated, augmented, or remain human-led
• Redesigning frontline roles around judgement, empathy, and value creation
• Rethinking performance metrics beyond speed and volume
• Ensuring role clarity and confidence during periods of rapid change
• Using AI-driven forecasting to better match demand, capacity, and service quality
• Blending algorithmic recommendations with human judgement in scheduling decisions
• Improving wellbeing and engagement through smarter workload distribution
• Measuring the impact of AI-enabled WFM on efficiency, attrition, and experience
Exploring how GB Corp turned data into a competitive advantage, earning the Best Use of Data and Customer Insights Award at the 2025 CX Asia Awards.
• Building a unified insights framework connecting customer, operational and financial data
• Embedding analytics into daily decision-making to prove CX ROI
• Creating executive dashboards that link experience metrics to business outcomes
• Demonstrating measurable revenue and retention impact through insight-driven action