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From tech to trend: How AI will shape CX in 2025

CX Network | 01/08/2025

Artificial intelligence (AI) has long been used to personalize experiences and improve operations in service, but continued advancements mean is now essential to meeting the need for efficient, effective and low-effort experiences.

Since 2022, CX Network’s annual research into the Global State of CX has charted this trend, proving that AI plays an ever-greater role in the CX practitioner’s work. Today, with copilots on the verge of widespread adoption, organizations are preparing for the next wave of change.

From tech to trend: How AI will shape CX in 2025 explains how AI became essential to CX and how to mitigate the challenges that can arise regarding organizational culture and AI ethics. With Insights from Zurich Insurance Group, Nestlé, Fun.com, Allianz Commercial and Argano it offers a preview of CX Network’s 2025 research into the Global State of CX and explains how organizations can embrace the latest capabilities to remain CX leaders in 2025.

Download this report to discover:

  • The tech, culture and ethical implications you need to know when using AI for CX
  • Real-world case studies on how the latest AI capabilities are already driving results for major organizations
  • Insights and case studies from Zurich Insurance Group, Nestlé, Fun.com, Allianz Commercial and Argano

 

On Wednesday, February 26, CX Network and Argano will host a webinar exploring how copilots can transform operations and CX. Find out more and reserve your place here.

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