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How WP Engine Ensures a Top to Bottom Customer-First Mentality

Hosted By: Zarina de Ruiter
07/19/2015
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About this Podcast...

Interview with Tina Dobie, VP, Customer Experience at WP Engine, about brand advocacy, digital initiatives, the voice of the customer, and the impact of the pace of innovation on delivering a great CX.

Tina Dobie is the Vice President of Customer Experience at WP Engine, a managed hosting provider of websites build on the WordPress CMS platform. They work with clients such as Network Rail, Cancer Research and Digital Shoreditch.

In a previous article for CX Network she discussed innovative ways to increase employee engagement as a platform for delivering a fantastic customer service; from a high-five wall and kudos, to warm cookies and a real focus on training and development.

SEE ALSO: 9 Innovative Ways to Increase Employee Engagement

In this podcast Tina talks more in-depth about her role as VP of Customer Experience and she also discusses:

  • Their customer-first mentality and how they ensure this is ingrained into the company culture
  • Bringing the voice of the customer into everything they do
  • The 4 stages to achieving customer loyalty and brand advocacy
  • How they utilise digital in an innovative way to enhance the customer's experience
  • The impact of the pace of innovation on providing a great CX within the technology sector compared to other industries
  • A time when WP Engine went above and beyond to deliver a memorable customer experience


For more insights from customer experience and marketing leaders, also check out our podcasts with: