307 article results
of 27
October 26, 2016 by Zarina de Ruiter
Customer Insight Data Analytics Report
After The Global State of Customer Experience and How to Deliver an Exceptional Customer Service, CX Network’s final in-depth report of 2016 will be launched in November and focuses on customer insight, data & analytics. Customer insight, data & analytics have become an imperative part of customer experience. With constantly rising
October 24, 2016 by Annette Franz
Break Down Organisational Silos Improve Customer Experience
CX expert and blogger Annette Franz discusses the different silos organisations can have and how to break through them to deliver a better experience to your customers. Is your organisation suffering from silo-it is? If you answered that question with a "yes", you're not alone. Unless your company was intentionally built from the ground up
October 19, 2016 by Colin Shaw
Implement Customer Experience Programme
Customer experience author, blogger and speaker Colin Shaw outlines key steps to help you implement your new CX programme. Many companies are attempting to improve their customer experience by focusing on some of the right things and then ignore the others. Why? They don’t know what to do next. So while the vast majority of companies today know
October 17, 2016 by Shay Khosrowshahi
Changing Customer Expectations Redefined Branding in the Digital Age
The rise and growth of digital has had a major impact on CX. The positive or negative experience customers receive across multiple touch points is what now defines an organisation’s brand. Previously, traditional advertising such as TV broadcasts and newspaper listings consisted of a one-way communication where a company would enforce their brand
October 12, 2016 by IQPC Editorial Team
Clients tell us they convert at least 1 piece of business from a pool of 10 prospects. A Power10, an online boardroom style discussion, delivers you 10 prospects so all you need to do is select, connect, engage and convert. A Power10 gives you the opportunity to meet exclusively with:10 senior decision makersFrom your targeted industriesLocated
Tags: power10
October 10, 2016 by Mike Ashton
Brand Management Digital Marketing
Customer experience expert Mike Ashton discusses the key steps to drive successful brand management in a rapidly changing landscape. Much is made of the impact of digital disruption on the role, relevance and value of brands, with some even suggesting that brands are drowning in a whirlpool of digital channels, social media and online
October 5, 2016 by Shay Khosrowshahi
5 Key Takeaways From the Digital Marketing Exchange 2016
The latest edition of the Digital Marketing Exchange took place in London last week, offering attendees two days filled with insightful presentations and networking opportunities for leaders in various industries. Here are the key takeaways from the event, from the likes of Facebook, Bupa, Schneider Electric and Zurich Insurance Group. SEE ALSO:
September 26, 2016 by Zarina de Ruiter
Customer Journey Mapping
CX Network recently ran a Power10, an online boardroom style discussion, on customer journey mapping with its Advisory Board. The discussion was hosted by Ingrid Lindberg, Founder & Chief Experience Officer of Chief Customer and former Chief Customer Experience Officer of CIGNA & Prime Therapeutics. Ingrid was joined by a selection of the
September 21, 2016 by Colin Shaw
Digital Customer Experience Mistakes
Customer experience author, blogger and speaker Colin Shaw talks about common digital CX mistakes and how to overcome them.In case you missed it, the world has gone online. If you haven’t gone online with your customer experience, too, it’s time. To be honest, if you haven’t begun, you’re late. The digital transformation of your present customer
September 14, 2016 by Nick Rudd
Data Privacy Insights-Driven Customer Experience
Customer experience and marketing are increasingly becoming a data science. As the face-to-face interactions customers once had with brands becomes increasingly digital, data and how is the insights derived from this are being used have become critical to the future growth of brands across the world. In a landscape saturated with offers, adverts
September 7, 2016 by Mike Ashton
Empower Employees to Become Customer Experience Champions
Customer experience expert Mike Ashton details the key to creating employee engagement and brand ambassadors. Many companies I work with are in some kind of transition. They’ve trying to change how they work to deliver a better customer experience. Some find this very challenging, and with good reason. Managers are generally well equipped to
307 article results
of 27