How McDonald’s built a seamless customer journey

In this fireside chat at CX Network Live: Predictive CX, Melanie Mingas, editor-in-chief at CX Network spoke with Tarv Nijjar, global senior director – CX transformation – data analytics and AI at McDonald's, about how the fast-food giant created seamless and memorable customer experiences by developing a deep understanding of its customers. During the session How McDonald’s uses data to gain a 360-view of the customer and build a seamless customer journey, Nijjar spoke about... To continue reading this story Click Here