Asia's #1 Customer Experience
Leaders Platform
16 - 19 June 2026 l Amara Sentosa, Singapore

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Wanda Pascua

Wanda Pascua

Head of Marketing Tonik

18 June 2026 | Next Gen Marketing Day 2

11:40 AM Case Study | Building Trust at Speed: How Tonik Bank Is Shaping Digital Banking in the Philippines

As one of the country’s newest digital banks, Tonik is building awareness, credibility, and customer adoption in a market where digital banking is still emerging. This session explores how Tonik balances rapid startup execution with trust-building, education, and performance-driven marketing to accelerate acquisition and strengthen customer experience.

• Establishing trust through clear, consistent education on digital banking safety, regulatory compliance, and Tonik’s value proposition
• Designing fast, high-impact brand campaigns that drive both awareness and measurable conversion in a competitive, low-trust market
• Leveraging performance marketing and on-the-ground activation to reduce cost per acquisition while scaling app adoption
• Aligning brand-building and customer experience to create a seamless journey from first impression to active, engaged account holder

2:10 PM Panel Discussion | Enhancing Real-Time Customer Support Journeys Through Marketing–CX Alignment

• Bridging marketing and service teams to ensure consistent messaging from acquisition to resolution

• Deploying proactive communication to pre-empt issues, reduce inbound enquiries and improve outcomes
• Embedding feedback loops to refine journey moments with the highest emotional impact
• Quantifying the impact of reduced friction on satisfaction, NPS and repeat purchase

Check out the incredible speaker line-up to see who will be joining Wanda.

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