Asia's #1 Customer Experience
Leaders Platform16 - 19 June 2026 l Amara Sentosa, Singapore
Leaders Platform
Roxanne Lim
CRM and Customer Loyalty Manager Metro Singapore18 June 2026 | Main Conference Day 2
12:40 PM Case Study | Reimagining Loyalty for Modern Shoppers: Inside Metro Singapore’s New Treasured Programme
Metro Singapore has relaunched its flagship loyalty programme, Treasured, redefining how a heritage retail brand engages, personalises, and rewards today’s increasingly experience-driven shopper. This session explores how Metro rebuilt its loyalty strategy to deepen emotional connection, strengthen customer insight, and deliver measurable commercial impact.
• Revamping the loyalty value proposition to shift from transactional rewards to meaningful, relationship-led engagement
• Building a unified customer profile by integrating purchase, digital, and behavioural data to power more relevant and personalised interactions
• Designing modern tiers, benefits, and experiential elements that reflect evolving customer expectations and shopping behaviours
• Activating real-time personalisation to deliver the right offers, content, and service moments across touchpoints
Check out the incredible speaker line-up to see who will be joining Roxanne.
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