VP of Brand, Marketing & Digital Innovation The Ascott
Ms. Teo currently heads the Digital Innovation department which drives innovation in areas of Ascott’s Digital Strategy, Innovation Culture, Collaborations and Partnerships, New Business Models and Disruptions. She also oversees the Brand & Marketing department, taking care of the company’s online and offline communications efforts. In addition, she leads Ascott’s latest serviced residence brand, lyf, which was launched in late 2016 for the millennials and the millennial-minded.
Ms. Teo joined CapitaLand Limited in 2005 as the pioneer batch of the Graduate Development Programme, gaining broad-based exposure through several department rotations over an 18-month period.
She was deployed to The Ascott Limited in 2006 and over the past 10 years held key responsibilities in various departments. She was previously head of the Strategic Planning department which works closely with Ascott’s senior management in areas of Strategy Formulation, Communication & Execution, Research Support & Environment Scan and Corporate Planning. She also has experience in Talent Management & Organisational Development and Asset Management.
Check out the incredible speaker line-up to see who will be joining Mindy.
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