Asia's #1 Customer Experience
Leaders Platform
16 - 19 June 2026 l Amara Sentosa, Singapore

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Jason Huan

Chief Marketing Officer Endowus

• Exploring how CMOs are aligning brand, product, digital and service functions to create cohesive journeys that convert and retain

• Leveraging customer insight, AI and cross-functional collaboration to move from influence to tangible commercial impact

• Connecting brand promise with operational delivery to strengthen trust, accountability and long-term customer value

• Designing education-led marketing strategies that simplify complex propositions and accelerate confident customer decision-making

• Aligning brand, content and channel strategy to deliver consistent, credible messaging across the acquisition and consideration journey

• Balancing growth, performance and trust in regulated or high-stakes categories without over-reliance on short-term acquisition tactics

• Measuring the commercial impact of trust-based marketing on conversion quality, engagement and long-term customer value

Check out the incredible speaker line-up to see who will be joining Jason.