• Revealing the uncomfortable realities behind inflated metrics, engagement volatility and misaligned creator–brand relationships
• Identifying the signals that distinguish genuine influence from short-lived reach, and why most brands optimise for the wrong outcomes
• Reframing influencer strategy around credibility, community and connection rather than vanity metrics or one-off campaigns
• Demonstrating how to rebuild trust and ROI by aligning influencers with behaviour change, brand integrity and consumer expectations
Check out the incredible speaker line-up to see who will be joining Jamie.
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