Jamie Say

Jamie Say

Head of Marketing Ego

18 June 2026 | Next Gen Marketing Day 2

1:30 PM The 10 Hard Truths of Influencer Marketing: What Today’s Marketers Must Confront to Drive Real Impact

• Revealing the uncomfortable realities behind inflated metrics, engagement volatility and misaligned creator–brand relationships

• Identifying the signals that distinguish genuine influence from short-lived reach, and why most brands optimise for the wrong outcomes

• Reframing influencer strategy around credibility, community and connection rather than vanity metrics or one-off campaigns

• Demonstrating how to rebuild trust and ROI by aligning influencers with behaviour change, brand integrity and consumer expectations


Check out the incredible speaker line-up to see who will be joining Jamie.

Download The Latest Agenda