In 2025, the customer experience landscape is undergoing a seismic shift. Geopolitical tensions, economic uncertainty, and rapid technological advancements are reshaping consumer behaviours and expectations.

CX Asia Week 2025 is your opportunity to navigate these challenges and seize the opportunities. Join industry leaders, innovators, and visionaries to explore the latest trends, best practices, and cutting-edge solutions.

Key Themes:

• Interactive Knowledge Visits: Immerse yourself in real-world CX transformations.
• The $2 Trillion Opportunity: Uncover the unique CX evolution in Asia.
• The Balancing Act: Master the art of blending technology and human touch.
• Value Beyond Price: Build lasting customer relationships.
• The Personalisation Paradox: Navigate the complexities of mass customisation.
• CX Data in Action: Harness the power of data to drive business impact.

Download the agenda now to discover the full program and secure your spot at CX Asia Week 2025.

In 2025, the customer experience landscape is undergoing a seismic shift. Geopolitical tensions, economic uncertainty, and rapid technological advancements are reshaping consumer behaviours and expectations.

CX Asia Week 2025 is your opportunity to navigate these challenges and seize the opportunities. Join industry leaders, innovators, and visionaries to explore the latest trends, best practices, and cutting-edge solutions.

Key Themes:

• Interactive Knowledge Visits: Immerse yourself in real-world CX transformations.
• The $2 Trillion Opportunity: Uncover the unique CX evolution in Asia.
• The Balancing Act: Master the art of blending technology and human touch.
• Value Beyond Price: Build lasting customer relationships.
• The Personalisation Paradox: Navigate the complexities of mass customisation.
• CX Data in Action: Harness the power of data to drive business impact.

Download the agenda now to discover the full program and secure your spot at CX Asia Week 2025.

The AI-Human Balance: Your Key to Customer Trust 

CX people are facing a critical moment:

• 64% of customers prefer no AI in service interactions

• 48% of enterprises lack GenAI governance frameworks

• 60% digital adoption achieved by leading banks using AI + human touch

The Challenge: Customers demand efficiency but distrust pure AI solutions. How can you help your clients strike the perfect balance?

Download Our Exclusive Report to Discover: The growing demand for AI tools with built-in human escalation

Are you ready to position your brand at the forefront of Asia's rapidly evolving Customer Experience landscape?

The E-book is a Benchmarking Report for CX Asia Industry that delivers the insights you need to connect with key decision-makers and drive business growth.

• 58% of CX leaders are adding VoC tools in 2025. Is your solution ready?
• 77% need better Data & IT collaboration. Can you bridge the gap?
• +$700M revenue potential for companies investing in CX. Be their trusted partner!
  

Discover Who's Attending CX Asia Week

Get exclusive access to the attendee list for CX Asia Week, Asia's leading customer experience event. See which industry giants and rising stars will be there. Identify potential partners, clients, and speakers. Don't miss this opportunity to connect with the CX elite.

Check out the attendee list now and start planning your strategy!

Full Agenda for Marketing Fiesta Asia 2025

📅 18–19 June 2025 | One Farrer Hotel, Singapore

Discover how top marketers across Asia are using AI, creativity and data to transform campaigns, boost engagement, and drive measurable ROI.

Get the full session lineup, speaker details, and day-by-day breakdown of:

✅ AI-driven personalisation strategies

✅ Content creation powered by data & automation

✅ Ethics & trust in AI marketing

✅ Insights from 3M, Nespresso, Citi, Coffee Meets Bagel & more

✅ Emerging tech use (AR, VR, blockchain)

✅ Speed networking & real-world case studies

Whether you're a CMO, Director, or Marketing Manager, this agenda is packed with tools and tactics to help you lead the next wave of marketing transformation.

Download the Agenda: CX Asia Excellence Awards 2025

18 June 2025 | Amara Sanctuary Sentosa, Singapore

An Evening of Prestige, Innovation and Celebration

Step into a night of enchantment as Asia’s most visionary CX leaders gather under the stars for the 11th Annual CX Asia Excellence Awards.

From AI-powered customer journeys to inclusive experience design, the 2025 Awards spotlight the strategies reshaping customer experience across the region. This year’s celebration is set against a vibrant Arabian Nights-inspired backdrop—featuring immersive entertainment, fine dining, high-level networking, and the unveiling of CX’s brightest stars.

What’s Inside the Agenda?

• Full ceremony schedule and award timings
• Key attendee profile breakdown by job title, function, industry and region
• Judging panel of CX powerhouses from Shell, CIMB, Nokia, Trip.com and more
• New award category: Diversity, Equity and Inclusion Excellence
• Highlights of networking games, dinner, and the Best Dressed Competition

Whether you're attending, nominating, or simply exploring—this is your ultimate guide to the most anticipated CX awards evening in Asia.

Download the full event agenda now.

Download the Agenda: CX Asia Excellence Awards 2025

18 June 2025 | Amara Sanctuary Sentosa, Singapore

An Evening of Prestige, Innovation and Celebration

Step into a night of enchantment as Asia’s most visionary CX leaders gather under the stars for the 11th Annual CX Asia Excellence Awards.

From AI-powered customer journeys to inclusive experience design, the 2025 Awards spotlight the strategies reshaping customer experience across the region. This year’s celebration is set against a vibrant Arabian Nights-inspired backdrop—featuring immersive entertainment, fine dining, high-level networking, and the unveiling of CX’s brightest stars.

What’s Inside the Agenda?

• Full ceremony schedule and award timings
• Key attendee profile breakdown by job title, function, industry and region
• Judging panel of CX powerhouses from Shell, CIMB, Nokia, Trip.com and more
• New award category: Diversity, Equity and Inclusion Excellence
• Highlights of networking games, dinner, and the Best Dressed Competition

Whether you're attending, nominating, or simply exploring—this is your ultimate guide to the most anticipated CX awards evening in Asia.

Download the full event agenda now.

Download the Agenda: CX Asia Excellence Awards 2025

18 June 2025 | Amara Sanctuary Sentosa, Singapore

An Evening of Prestige, Innovation and Celebration

Step into a night of enchantment as Asia’s most visionary CX leaders gather under the stars for the 11th Annual CX Asia Excellence Awards.

From AI-powered customer journeys to inclusive experience design, the 2025 Awards spotlight the strategies reshaping customer experience across the region. This year’s celebration is set against a vibrant Arabian Nights-inspired backdrop—featuring immersive entertainment, fine dining, high-level networking, and the unveiling of CX’s brightest stars.

What’s Inside the Agenda?

• Full ceremony schedule and award timings
• Key attendee profile breakdown by job title, function, industry and region
• Judging panel of CX powerhouses from Shell, CIMB, Nokia, Trip.com and more
• New award category: Diversity, Equity and Inclusion Excellence
• Highlights of networking games, dinner, and the Best Dressed Competition

Whether you're attending, nominating, or simply exploring—this is your ultimate guide to the most anticipated CX awards evening in Asia.

Download the full event agenda now.

Gain Exclusive Insights into Emerging Trends, Priorities, and Technologies Shaping Customer Experience

The E_BOOK delivers critical insights to help you:

Understand The CX Conundrum: Navigate the complexities of shifting brand loyalties, economic uncertainties, and the AI revolution.

Benchmark Your Maturity: See how your organization stacks up against peers: 37% are still Reactive, focused only on addressing customer complaints.

Master Personalization: Learn how industry leaders are creating meaningful experiences without crossing the line into privacy concerns.

Bridge the Tech Gap: Discover which departments must collaborate more effectively to achieve successful customer transformation, like you can integrate the AI without loose the human conections (page 8).

Who are the professionals: What skills and expertise they have for you to make the most of this even. Action the Top Trends: Implement best practices for AI, data analytics, real-time insights, and more.

Inside, you'll discover:

• Data-Driven Strategies: Statistics from Qualtrics and other leading research firms on consumer behavior and CX best practices.
• Real-World Examples: Case studies from innovative companies like Tokopedia and UPS, showcasing their success in enhancing customer satisfaction and loyalty.
• Key Priorities for next year: What leaders are focusing on. Improving customer satisfaction, and increasing the value
• A Roadmap for Success: Actionable insights you can implement immediately to drive measurable results.

In recent times, we’ve seen the effects of a global pandemic, inflation-led economic uncertainty, and the rise of AI. With responses from 23,730 consumers across 23 countries/regions, Qualtrics’ new Global Consumer Trends Report outlines what businesses can expect next in 2025.

With less money in consumers’ pockets, a hyper-competitive landscape, and the continual decline of customer feedback, forging genuine lasting connections with your customers is more important than ever. This report will equip you with the insights and advice you need to do exactly that, setting you up for business success in 2025 and beyond.

In this ebook you'll learn:

• The five consumer trends shaping 2025
• What it means for businesses, including the opportunities and the risks ahead
• Expert advice on how to navigate the findings

Download the eBook today!

The report is provided by Qualtrics, a Foundation Event Partner at CX Asia Week 2024.

Discover how leading organizations are tackling these critical CX challenges:

• Customer pushback against AI-only interactions (64% prefer human service)

• Balancing cost savings with maintaining customer trust

• Avoiding bias and errors in AI-powered customer data analysis

• Seamlessly integrating human oversight in AI-driven processes

• Implementing effective service recovery when digital solutions fall short

• Navigating regulatory compliance and ethical concerns in AI adoption

• Addressing the lack of organization-wide AI governance (48% of companies)

Learn from real-world case studies, including UnionBank's successful 60% digital service adoption and insights from industry leaders at Mastercard, Bumrungrad International Hospital, and Singapore Tourism Board.

Don't miss out on these critical insights for your 2025 CX strategy. Download now!