The quest for customer centric engagement
With trust, privacy, and choice driving customer purchase decisions, marketing departments are forced to enhance their customer centricity. However, this quest for smarter customer engagement has left marketers with mountains of data, bloated martech stacks and, at points, frustrated and distraught customers.
To win and retain customers, organizations must embrace the right data practices and look for actions that are driven by data insight. The APAC region is on the cusp of leveraging data-driven marketing strategies, but in many cases is held back by confusion around customer data platform (CDP) strategies.
Based on a survey of more than 250 APAC marketers, this Forrester study provides tactical guidance on how to articulate and act on a CDP strategy. Access the research to understand the current approach, mindset and existing data practices that permeate the customer data landscape.
Download this study to uncover:
- The current state of marketing in Asia-Pacific
- The top challenges facing APAC marketing organizations today
- Top priorities for APAC marketers over the next year
- Possible solutions to challenges faced by APAC marketers