The Big Book of Customer Insight and Analytics 2019

Customer insights and analytics The value of data for enhancing customer experience is now undisputed, given its ability to improve personalization, product innovation and responsiveness.  However, many enterprise-level organizations are still struggling to realise its potential due to data silos and poor integration, difficulty translating data into actionable insights and a lack of a data-driven culture within their organization. With that in mind, CX Network and Medallia have commissi... To continue reading this story Click Here