Automation
Personalization, the strategy of tailoring a customer’s service according to their preferences, is in no way a new concept.
The challenge lies within delivering tailored experiences at scale. The sheer volume of data points available and the vast amount of individual customers to serve can make it impossible for businesses to manually capitalize on all customer signals.
However, advances in recent years in the field of intelligent automation are empowering APAC brands to democratize the delivery of personalized experiences. Achieving success in this area, however, is no easy feat.
This guide, brought to you by CX Network and Zendesk, provides tips and tricks from a range of CX experts from the APAC region on how automation can be used to consistently fulfil the bespoke needs of customers with ease.
Download this guide to:
- Learn from industry experts on the best methods for automating customer journeys
- Find out how one firm used automation to safeguard its 92 per cent CSAT score during a Covid-19 triggered enquiry surge
- Discover key automation mistakes to avoid