EPISODE OVERVIEW:
Iassen Deenitchin, Head of Global Process Management at ING joins Seth for this week’s podcast to delve into the importance of customer experience strategies and customer engagement strategies
"Without CX, our financial performance will never get to where we want it to be. We understand that customer needs change.
"If we don't keep up, we'll soon jeopardize our future success. We must understand how to make the customer experience the Bible to our business model."
See also: How the changing landscape of CX and EX is fuelling business growth