3 ways to make CX your competitive advantage with generative AI

According to a recent Forrester survey*, 53 percent of businesses use AI-driven predictive capabilities to route chat responses and 54 percent of businesses agree that agents benefit from a 360-degree view of customer conversations. One such business using this technology is Freshpet. It became apparent in early 2022 that much of Freshpet’s customer base were Millenials and Gen Z and, therefore, more likely to expect self-service options. Upon learning this, Freshpet launched its live cha... To continue reading this story Click Here