Trying to provide exceptional customer experiences without high-quality data to back it up is like trying to drive with your eyes closed. Effectively leveraging customer and product data can help CX leaders create friction-free customer journeys and design customer-centric products and services.

In this interview, smart Europe GmbH’s Head of Customer Engagement Solutions, Aymen Ismail, shares his vision of how CX leaders can supercharge customer experiences with data insights.

Read on to discover:

• A three-step reality check every CX leader should do before implementing AI
• How combining customer 360° and product 360° views can help CX leaders drive loyalty, efficiency and growth
• Why eliminating silos is key to unlocking powerful data insights

In this 2025 edition of The PXO’s Handbook, Crystal Broj, Chief Digital Transformation Officer at the Medical University of South Carolina, reflects on the evolving role of patient experience in a rapidly digitising healthcare landscape. From overcoming legacy barriers to integrating technology with empathy, she offers practical insights for PXOs navigating the demands of modern care delivery.

Check out the CX BFSI West Exchange 2025 Post Event Report to see testimonials, key takeaways, unmissable insights, and audience statistics as we gear up for 2026!

Download the CX Healthcare West Post-Event Report to discover the key insights, strategies, and innovations that are reshaping patient experience across the healthcare sector. The CX Healthcare West 2025 event brought together industry leaders, CX pioneers, and healthcare professionals to explore cutting-edge solutions and real-world success stories.

📊 What’s Inside the Report?

• Exclusive highlights from keynote sessions and panel discussions
• Actionable takeaways to elevate your CX strategy
• Emerging trends in digital health, AI, and patient engagement
• A full audience breakdown and brands in attendance

Whether you're a CX leader, healthcare executive, or innovation strategist, this report is your roadmap to delivering more empathetic, efficient, and impactful care.

👉 Download now and stay ahead in the evolving world of healthcare experience.

Check out the CX Retail Europe Exchange 2025 Post Event Report to see testimonials, key takeaways, unmissable insights, and audience statistics as we gear up for 2026!

It has become apparent that our sponsors will only invest with third party event providers who they trust and can de-risk their investment as much as possible. With 20+ years of experience in organising events, we have proven over and over again that we still deliver value, exceed expectations and show flexibility to our sponsor partners where and when it is needed most. See how teaming up with us will take your organisation to the next level.

Hear from CipherHealth, one of our continued partners across the CX Healthcare Exchanges who have seen tangible ROI due their attendance. 

Through the expert match-making structure, closed-door setting of the events with an elite audience, CipherHealth created over 50% revenue generating opportunities from conversations at the Exchange.

See what doors opened for them at the Exchange by downloading the case study now.