While luxury brands thrive on exclusivity, emotional engagement and deeply personalised experiences, budget and mass-market brands succeed through
accessibility and efficiency at scale. Where do these approaches intersect? And how can insights from one enhance the other?
In this fireside chat, brands from both ends of the spectrum will explore how luxury and mass-market strategies can blend to create new opportunities. Learn:
• How mass-market brands can infuse exclusivity and personalisation to enhance
customer loyalty
• Where luxury brands can expand reach without diluting their brand identity
• To rethink traditional audience engagement strategies