With data being constantly generated and collected in the CX sphere, true value lies in turning it into clear, timely actions that elevate the guest experience. The challenge isn’t just access to insight but making them meaningful and executable on property. By fostering stronger collaboration between operations and data teams, businesses can cut through the noise, turn insights into impactful decisions, and create seamless, guest-centric experiences.

In this fireside chat, an operations expert and a data leader come together to explore:

• Bridging the gap between insight and action to drive operational improvements
• Fostering a culture of data-driven decision-making, empowering frontline teams with the right information at the right time
• Leverage predictive analytics to anticipate customer needs and proactively optimise on-site execution

In a world where travel is a luxury, not a necessity, how do you keep your customers coming back? With evolving priorities and shifting behaviours, traditional loyalty strategies may no longer be enough. While some advocate for points-based programs and perks, others believe in the power of emotional connection and value alignment with their customers. At the same time, in cases where repeat business isn’t realistic, is loyalty even worth chasing?