Agenda Day 1

7:30 am - 8:30 am Registration & Coffee

8:30 am - 8:35 am Welcome From The Producer

8:35 am - 8:45 am Chair's Opening Remarks

Bill Staikos - Chief Customer Officer, Be Customer Led
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Bill Staikos

Chief Customer Officer
Be Customer Led

8:45 am - 9:15 am Keynote Presentation: Transforming Your Contact Center into an E-Commerce Growth Engine

Girish Joshi - Executive Director - E-commerce, LG Electronics

Retail and e-commerce contact centers are often viewed as a drain on resources and budget, with their role often limited to automated chat solutions designed to deflect enquiries and reduce operational costs.


But what if your customer service teams could be a powerful driver of revenue growth outside of resolution and recovery?


Learn from the success of LG Electronics in this stand-out case study and uncover how to supercharge the abilities of your contact centers.


• Reimagining the role of your contact center to drive sales, strengthen existing customer relationships and influence purchasing decisions


• Building a scalable conversational commerce strategy that seamlessly connects customer service and sales objectives


• Driving measurable outcomes across brand building, product discovery and conversion


• Exploring how conversational commerce can evolve beyond the website to support customers across emerging channels and touchpoints

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Girish Joshi

Executive Director - E-commerce
LG Electronics

9:15 am - 9:45 am Sponsor Presentation: Turning Customer Feedback into Actionable Product Insights with AI Agents

Discover how AI agents unify customer feedback from support tickets, app reviews, social media and surveys, combining it with product usage data to deliver real-time, actionable insights that drive better product decisions.

• Best practises for collecting, categorizing and analyzing thousands of customer feedback signals across multiple channels in real time 

• Connecting feedback with behavioral product data to uncover root causes and identify emerging issues faster

• Prioritizing product improvements based on what matters most to customers, enabling more informed and impactful decision-making.



9:50 am - 10:20 am 1:1 BUSINESS MEETINGS

10:25 am - 10:55 am 1:1 BUSINESS MEETINGS

9:50 am - 10:20 am Think Tank: Redefining CX Value in the Age of AI: What’s Worth It in 2026?

In today's environment of shifting expectations and tighter budgets, the key question is: what's actually worth it in CX? This interactive think tank will: 

• Challenge assumptions and explore what truly drives customer value in 2026 

• Explore which experiences matter most to which metrics still hold up

• Discuss trade-offs, ROI, and where to invest (or pull back) to make the 

biggest impact.



10:25 am - 10:55 am Coffee & Networking

11:00 am - 11:30 am 1:1 BUSINESS MEETINGS

11:00 am - 11:30 am Think Tank: Elevating Human Touchpoints in an AI-first World
Zach Greco - Sr. Director. Customer Experience, Floor & Decor

As AI takes on more volume, human interactions become more visible, and valuable. So, what can you be doing to empower human support teams to create standout moments, resolve issues quickly and build real connection when it matters most?

• Care vs Service: Understanding your customers priorities when they reach out or visit a store
• Designing "micro-delights" and memorable moments that drive emotional connection
• Empowering human agents and frontline staff with autonomy and discretionary spend to transform your service function into a care function
• Supporting and retaining talent as AI absorbs routine queries, increasing the complexity and pressure of human interactions
• Turning service into a loyalty engine that drives referrals

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Zach Greco

Sr. Director. Customer Experience
Floor & Decor

11:35 am - 12:05 pm Panel Discussion: Aligning Teams & Systems to Deliver a Consistent Brand Experience

Many retailers still operate with siloed digital and store teams, each driven by their own KPIs and disconnected priorities. 


This results in a fragmented experience, lacklustre service and frustrated customers – so, how do you ensure teams move away from conflicting sales targets and towards shared CX outcomes?

• Removing sales-driven competition between retail and online teams to ensure the customer is prioritized over revenue targets 
• Centralizing customer data to enable consistent, personalized interactions and service across every touchpoint
• Implementing platforms that communicate across channels to prevent fragmented service
• Designing journeys and service pathways that act as one brand instead of two competing channels to increase customer satisfaction across the board
• How does data become your North Star to drive continuous improvement?



12:05 pm - 12:35 pm Sponsor Presentation: Powering the Future with Smart, Sustainable CX Innovation

Customer experience and sustainability are often treated as separate priorities. Discover how smart technologies, from IoT-enabled facilities and energy management to digital customer touchpoints, can help retailers create more efficient operations, reduce waste, and deliver better experiences at scale.

• Enhancing in-store experiences through connected digital technologies

• Improving operational efficiency with real-time insights across facilities and assets

• Supporting sustainability initiatives while reducing costs and streamlining store performance



12:40 pm - 1:10 pm 1:1 BUSINESS MEETINGS

12:40 pm - 1:10 pm Think Tank: Quantifying the ROI of Customer Service to Reposition it from Cost Center to Value Creator
Ryan Smith - Vice President of Guest Experience & Operations, Ashley Furniture

In a world where AI drives the conversation around cost efficiency, many board rooms view customer care as the low hanging fruit. 

As pressure increases to replace headcount with AI-powered service chatbots and virtual agents, the conversation must evolve beyond simple cost-cutting, and instead focus on how customer care, not just transactional service, powers LTV and advocacy.

• Uncovering tried and tested tactics for quantifying not only the cost savings but the retention impact of your customer service channels to ensure continued investment in your strategy
• Linking service quality, speed and resolution metrics directly to LTV to prove customer service's measurable contribution to revenue and loyalty
• Demonstrating the strategic and capital risks of over-automation to ensure loyalty is not damaged and your brand is protected

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Ryan Smith

Vice President of Guest Experience & Operations
Ashley Furniture

1:10 pm - 2:05 pm Networking Lunch

2:05 pm - 2:35 pm 1:1 BUSINESS MEETINGS

2:40 pm - 3:10 pm Panel Discussion: Empowering Frontline Teams with the Right Tools & Training to Achieve Service Quality Excellence

Laura Prideaux - Director, Retail Performance, David Yurman
Debra Sell - Vice President of Store Experience, Meijer, Inc.

As frontline roles grow more demanding and customer expectations continue to rise, physical store teams need tools and training that can reduce strain whilst elevating the service they can deliver. 

Join this session to learn tried and tested techniques for building a robust framework to ensure an empowered frontline of supported, informed, equipped and trained staff.

• Identifying key pain points for frontline teams to decide which tools would be most beneficial to their service delivery and guarantee engagement
• Rethinking the KPI structure of frontline teams to ensure CX is a priority, rather than an afterthought
• Integrating AI-driven tools thoughtfully to ensure frontline teams are not overwhelmed by the evolving tech stack 
• Driving associate productivity in-store through AI-powered tools such as associate copilots, assisted selling, endless aisle capabilities, task prioritization and real-time inventory lookup
• Creating a consistent, always-on service layer across channels so that customers can always access the same reliable information 
• Developing a robust hiring, development and incentivization plan that ensures adoption of processes and tools across your frontline

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Laura Prideaux

Director, Retail Performance
David Yurman

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Debra Sell

Vice President of Store Experience
Meijer, Inc.

3:10 pm - 3:40 pm Sponsor Presentation: How to Build Voice AI Agents That Actually Work

Catheryn Li, Co-Founder & CEO of Simple AI, shares how her team designs, builds, and deploys enterprise-grade AI phone agents for iconic businesses 

like DoorDash and Omaha Steaks. In this masterclass, she'll walk through the real-world process:

• Getting started and writing effective evaluation frameworks to QAing conversations and cloning lifelike voices that align with your brand brand. 

• Uncovering practical techniques and hard-won lessons from deploying production agents at scale that sound realistic and drive measurable business results.



3:45 pm - 4:15 pm 1:1 BUSINESS MEETINGS

4:20 pm - 4:50 pm 1:1 BUSINESS MEETINGS

3:45 pm - 4:15 pm Think Tank: Improving Service Quality in Post Purchase to Maximize Retention
Lisa Feig - Director of Customer Experience, Miller Knoll

The real hallmark of customer experience is one that is overlooked: post-purchase management. 


With delays, tracking issues, delivery hand-offs and friction-heavy returns processes presenting a myriad of challenges, many brands are resigned to blaming their partners - but with post-purchase presenting the single biggest barrier to repeat purchase and retention, how do you ensure your post-purchase journey drives loyalty rather than churn? 

• Rationalizing carrier set-ups to monitor performance and create better visibility of package journeys for agents and customers alike
• Designing easy, low-friction returns processes that delight the customer whilst streamlining operations for staff
• Developing digital tools – like try-on solutions – to improve customer satisfaction and reduce the role of post-purchase management
• Creating recovery workflows when carrier failures do occur to avoid churn

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Lisa Feig

Director of Customer Experience
Miller Knoll

4:20 pm - 4:50 pm Coffee & Networking

4:55 pm - 5:25 pm Presentation: Turning First-Party Data into Action Points That Drive Seamless Omnichannel Journeys

Retailers are rich in first-party data but poor in customer intelligence. Signals from surveys, reviews, service interactions, and social channels often sit in siloes - analyzed in isolation and rarely translated into action. 

This session explores how brands can unify fragmented feedback into a single intelligence layer that reveals real customer needs, exposes friction across the journey, strengthening loyalty and making retention faster and more cost-effective.

• Uncovering how to consolidate and automate feedback from multiple first party sources to create a unified view of customer needs and friction points 

• Leveraging categorization, tagging and pattern recognition to separate noise from high-impact issues at an individual and cohort level 

• Turning customer intelligence into clear, cross-functional actions that improve experiences, reduce friction, deepen loyalty and drive measurable change - with defined ownership and accountability to ensure those actions are implemented and deliver real impact

5:25 pm - 5:55 pm Roundtable 1: Conversational Search

5:25 pm - 5:55 pm Roundtable 2: Agentic Commerce
Melissa Dusendang - Head of Customer Experience, Shefit
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Melissa Dusendang

Head of Customer Experience
Shefit

5:25 pm - 5:55 pm Roundtable 3: AI Guardrails & Hallucinations

5:55 pm - 6:25 pm Presentation: Bricks, Mortar & Their Foundations: Revisiting the Fundamentals of Customer Excellence in Physical Retail

Stuart Slomberg - Chief Retail Officer, Road Runner Sports

Customers don't visit stores to analyze the tech stacks and AI capabilities of their favorite brands – they come for memorable experiences which 

leave them satisfied and excited to return.

By revisiting the oft overlooked fundamentals of customer excellence brands can tap into what customers truly care about and answer the question that every retailer is asking: How does physical retail keep itself relevant and converting in an age of AI? 

• Getting the fundamentals right: delivering consistent, high-quality in-store experiences that drive conversion and loyalty

• Moving beyond products and price to compete on emotion and loyalty 

• Enabling store staff to better identify customer intent and tailor interactions to drive conversion and loyalty

• Leveraging in-store technology to anticipate needs, personalize experiences in real time, and capture customer data that drives repeat visits

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Stuart Slomberg

Chief Retail Officer
Road Runner Sports

6:25 pm - 6:30 pm Chair's Closing Remarks

Bill Staikos - Chief Customer Officer, Be Customer Led
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Bill Staikos

Chief Customer Officer
Be Customer Led

6:30 pm - 8:30 pm Drinks Reception