Resilient Retail. Powered By The Customer
Achieving Unified Commerce For A Future Beyond Meeting The Customer Where They Are
September 23-24 2025 | Hyatt Regency, Jersey City, New Jersey

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Mark Krebs

VP Global Sales Celebrus

Mark Krebs has more than 20 years of experience developing, launching, and managing start-up ventures, building companies, and taking products to market. As Vice President, Global Sales, at Celebrus, Mark is committed to helping organizations leverage better data to support key business initiatives.

Agenda Day 1

9:25 AM EVENT PARTNER PRESENTATION – BETTER UNDERSTAND YOUR CUSTOMERS: FIXING YOUR DIGITAL IDENTITY DATA GAPS TO PROVIDE THE BEST CX & ROI

Many retailers have goals for improving Customer Experience (CX) across their websites and mobile apps. To do this effectively, brands must build better approaches to understanding and remembering consumers and their preferences, even when they aren’t logged in.

While that is the utopia, the reality is that many retail brands will take different paths as they sort out the gaps, challenges, and roadblocks they face when trying to build a program focused on building better experiences for their customers.

This session will give you some insight into:

• The pitfalls and challenges retailers face as they try to go from crawling to running in the CX space

• Stories from the field looking at 3 different types of CX improvements while using a few different technology platforms, and key learnings

• Key takeaways for how to think about best solving for and ensuring that your CX goals are never hindered by bad data or limited technology

Check out the incredible speaker line-up to see who will be joining Mark.

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