How Digital Ecosystem is Impacting Aircel’s CX Strategy

Sachin Kumar Das is the Vice President (National Head Customer Service Mobility Operations) of Aircel, one of India’s leading innovative mobile service providers.

At the CEM Telecoms Global summit in London, CX Network caught up with him to discuss customer experience challenges in the India telecoms industry, investment priorities in the near future, the importance of building a brand for digital channels, and he shares their secret to delivering a competitive differentiated customer experience.