A video series where fans can engage with players, a dedicated content website and a VIP treatment are just some of the their successful initiatives.
Fan engagement is unique within customer experience and marketing in that this passionate group of people is much more involved with the brand than the average customer. This provides an excellent opportunity to be innovative in your engagement to create lifelong loyalty and true brand advocates.
CX Network has spoken to customer experience and marketing leaders at the National Football League (NFL), Ascot Racecourses and the Women’s Tennis Association (WTA), to find out some of their creative fan engagement initiatives.