Despite the acceleration of omni-channel sales, it still is one of the one of the biggest challenges facing retailers. So how do you prepare?
Scott Kelly is the Senior Manager, Retail Engagement and Merchant Sales at Visa Europe. During his insightful presentation at the Digital Transformation+ conference he discussed staggering stats for the retail industry, including that customers who use multiple channels will spend between between 20-50 per cent more and that the value of omni-channel sales will increase by 53 per cent in the next 5 years.
Despite the acceleration of omni-channel sales, it still is one of the one of the biggest challenges facing retailers going towards 2020, something which we highlighted in our recent The Global State of Customer Experience report.
So how do you make sure that you capitalise on the new opportunities? And how do you increase customer engagement along the way? Watch Scott’s presentation below to find out.
For more insights from Digital Transformation+, also have a look at:
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- Lessons Learned from Digital Leaders at the Digital Transformation+ Conference