Across industries and geographies, brands deliver strong customer experiences yet fail to grow. Kantar’s ExperienceEvaluator studies across five markets reveal why: functional excellence has become table stakes.
Drawing on case multiple case studies of how Kantar’s ExperienceEvaluator has been applied across five key markets, this whitepaper explains how brands that improve their customer experience are more likely to see market share grow using the Meaningfully Different Experiences (MDX) framework. By understanding the six drivers of experience, brands across the board can make meaningful improvements to their experiences and market share.
Download to discover:
- Where experience matters most.
- Why brands delivering good experiences often struggle to grow, while those creating Meaningfully Different Experiences (MDX) capture disproportionate value.
- How digital challengers carve out distinct positions through focused propositions and purpose-built experiences.
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