In this presentation at the CEM Telecoms Global Summit 2016, Will Gibson, Vice President – Retail at Cable & Wireless Communications, discusses how the organisation has achieved a ‘once in a generation’ customer experience transformation in telecoms retail, which meant moving form a range of branded experiences to a coherent brand delivery.
For more from the event, check out:
- Interview with Will Gibson, Vice President – Retail at Cable & Wireless Communications
- Interview with Luka Baranovic, Customer Experience Management Director at Croatia Telecom
- Presentation by Stijn Martens, CMO of VikingCO
- Presentation by Jorge Mascarenhas, Head of Customer Experience at O2
- Presentation by Carlos Graham, Chief Customer Officer at ETB