How Vodafone is Anticipating, Predicting and Delivering CX

Katy Pearce is the Head of Customer Experience at Vodafone Group Enterprise. In this interview from CX Excellence World she spoke to CX Network about:

• The importance of evangelising their brand to deliver customer experience excellence
• The difference in customer experience the between B2B and B2C industries
• How to really understand the customer by utilising data and turning this into actionable insights
• Being passionate about customer experience to lead by example