CX TALK: How Fidelity Integrates CX in Their DNA

Maura Hunter is the Senior Vice President of financial services corporation Fidelity. In an interview at the Customer Experience for Financial Services: North America she spoke about:

• The most important elements for a successful customer experience strategy
• How to integrate customer experience into the DNA of the organisation
• Which is more valuable: personalisation or automation
• How the CX industry is evolving within the US market and the impact of millennials

Watch the full interview below.