Customer relationship management
Customer needs are fairly similar across the globe, as all customers want a high-quality experience from the brands they deal with.
If brands are aware of the shifting customer preferences that can be observed within
different geographical locations, they are in a stronger position to deliver targeted
experiences and services that truly resonate with specific customer segments.
Directed by key research findings from Vonage which involved 5,000 consumers
across four continents and 14 countries, this guide also highlights the key advice
and observations made by 50 CX APAC professionals on customer relationship management in the region.
Access this guide to:
- Deepen your understanding of customer preferences in the APAC region
- Find out what the favored channels are for customers in China, Japan, Malaysia, Indonesia and Australia
- Discover the new channel Covid-19 has pushed APAC customers to adopt in waves
- Vonage's tips for CX excellence with AI and automation