The winners of the CEM Global Telecom Awards were crowned onsite at the 14th Annual Customer Experience Management in Telecoms Global Summit in London.
International peers gathered at the champagne reception sponsored by Huawei fit with canapes and live music to celebrate noteworthy customer experience initiatives within the telecoms industry.
Congratulations to all those shortlisted. Award nominees and the winners are as follows:
Best-in-class Customer Marketing Campaign:
Winner: Smarty - “The SMARTYer way to launch a new telecoms brand”
Runner-Up: Turkcell – “International Route Optimisation”
Best-in-class Example of ROI:
Winner: Turkcell – “Retail Store Evaluation”
Runner-Up: Koodoo – “Transforming our End to End customer service model leveraging AI”
Best-in-class Employee Engagement Programme:
Winner: Sure International – “Customer Service Centre Transformation Through People Programme”
Runner-Up: Vodafone – “Leveraging digital to create a world-class employee experience”
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Best-in-class Personalisation Case Study:
Winner: China Mobile Zhejiang – “Mobile Video Intelligence Personalized Recommended Engine”
Runner-Up: A1 Telekom – “Handset recommendation model”
Best-in-class Customer Engagement Tool:
Winner: Celcom Axiata – “Social Media Experience (smEX) Hub”
Runner-Up: Hutchinson 3G – “Vibes – Real Time customer sentiment analysis”
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