We interview the Director of Marketing Analytics about revolutionising Time Warner Cable's customer retention strategies.
Tanya Zyabkina is the Director of Marketing Analytics for Time Warner Cable. She has over 10 years experience dealing with marketing analytics for fortune 500 companies.
Tanya boasts the proven ability to measure the impact of marketing communications and she has been at the forefront of revolutionising Time Warner Cable's customer retention strategies.
In this interview she discusses the latest model that has been changing the shape of data analytics, and proving that strategic research can make your business intelligent.