Zarina de Ruiter | 06/03/2015
Geoff Read, CEO of Dab Gaming Ltd, explains how he enchances customer experience to ensure lifetime value.
In this interview, Geoff Read also discusses:
mobile customer experience principles;
how to identify customers' priorities;
challenges within customer experience - and how to overcome them;
keeping on top of industry expectations from a CX perspective; and
how Dab Gaming maximises customer lifetime value.
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