A visual insight into the rising influence of customer insight and data in today’s customer experience landscape
Customer insight and data have become an imperative part of customer experience (CX) strategies. With rising customer expectations and an increasing demand for a quicker service, more channel choice and highly personalised interactions, customer data insights can help to truly get to know customers to provide an excellent experience.
For this research, 100+ customer experience practitioners shared their views and expertise on data usage, key challenges, company culture, artificial intelligence, use of third party providers and more to provide you with a comprehensive view of how customer data is impacting CX strategies today in one easy-to-digest visual representation of the market.
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